She’ll pick the Indian representative for the beauty contest in 2010
Sushmita said that through the contest they would select the next Miss Universe India, who will represent India at the global Miss Universe competition.
"'I AM She' will be the preliminary of the Miss Universe contest," Sushmita told reporters at the 92.7 BIG FM studio in Mumbai today (April 6).
Talking about her association with BIF FM, she said: "BIG FM is an important partner of 'I AM She'. They have the resources to reach across to people."
Sushmita feels that the ‘I AM She’ winner would be ensured of a better future.
"I believe that the winners of this contest would not only get glamorous prizes but they will also be awarded with scholarships," said Sushmita.
"It's (the Miss Universe title) definitely going to come back again. India has the most beautiful women in the world. The fact is we are beautiful inside-out and the whole world agrees to it," Sushmita said.