
But the promotion flopped as defending champions India lost against England and went out of the cricket tournament in the Super 8 stage, something which not many had anticipated.
According to the plan, Saif and Deepika were supposed to cheer the Indian team and even appear in the commentary box for a few matches that India would play.
Incidentally, Saif and Deepika were present at the India vs England match, but after India lost, their tie-up with the tournament came to an abrupt end.
Instead they settled for a press conference in London and returned home after that.