I think this is one celebrity who does what she believes in (Very Imp in a world of glamourous fakes). By refusing a fairness cream ad she is sending she right message - basically that beauty is not based on skin color. I then read that the cosmetic company in question was trying to get back at Aishwarya ( for doing the right thing by projecting her as old) After Aishwarya turned down the offer, the cosmetic company signed Sonam Kapoor to endorse the fairness cream. The cosmetic company is positioning Sonam as a ‘young face’, as opposed to Aishwarya who may now be called the ‘older face’ of the cosmetic industry. I understand that despite the money and publicity being good ( Sonam has grabbed the offer) , “It was the fairness cream that bothered Aishwarya. She said that she didn’t want to promote a fairness cream especially in India where one’s skin colour is such a big issue. She will never promote a product that discriminates on the basis of one’s skin colour. Ours is a society where biases are so prevalent that she will do all she can to curb it.” Aishwarya is primarily guided by her sense of ethics as far as advertising is concerned. She was recently offered a fortune to replace Rani Mukherjee to endorse a popular mosquito repellent cream, but she turned down the offer. So when the ad comes out you will know which stupid cosmetics company tried to get nasty with Aishwarya for doing the right thing. I for one will not buy their products thenceforth in support of Aishwarya doing the right thing which is not always easy to do.
