The way Aamir Khan is promoting Ghajini is definitely causing a lot of hype for the movie.
First it was Cinemax employees getting the Ghajini haircut ( that Aamir has in Ghajini), then Inox Banglore employees and also Van Huesen fashion show models. Ironically though Aamir himself no sports the Ghajini haircut look which he has made (paid- pun fully intended) many many other people get in the last week or so. Then its Asin in the Tanishq jewellery ad. ( see the Aamir Khan connection here ? No ? Well Tanishq is a Tata company and so is Titan for which Aamir Khan is the brand ambassador) and lastly but not the least its gorgeous Jiah Khan at another promo event in Bangalore ( actually she is a Ghajini asset thats been very underplayed so far). The latest is that sources say, “Asin will soon be seen in new commercials to be shot for Tata Sky Plus, replacing Gul Panag who can be seen in the commercials that are being aired presently. But looking at the hype about this most talked about Ghajini pair, the company has decided to cash in on the popularity and Aamir has reportedly recommended her name for the same.”
Asin apparently confirmed the news and stated, “I have been signed to endorse Tata Sky but I am not sure if I have replaced Gul nor do I know if I will be working with Aamir in the promos.”
Anyway for those of you who like the Bollywood glossies like me here are photos from some of the more interesting Ghajini promo events.The first group of photooos is Aamir Khan and some male models (note all their Ghajini haircuts
I wonder how well they were paid to get this look by the advertising campaign managers ).
The second group of glossies is Inox Bangalore employees sporting the Ghajini look). Cinemax employees were at the previous post in my blog.
The third group of photooos is Jiah Khan promoting Ghajini in Bangalore. I just hope the movie does not land up being a BO bomb overhyped and not worth it. Mostly overhyped movies lead to high audience expectations and when they are not met the movie collapses at the BO. Remember people Aamir is only acting in it, the movie is not directed by him otherwise I would not even think twice about its watchablity.