The third season of the action adventure show 'Fear Factor - Khatron Ke Khiladi 3', hosted by Priyanka Chopra, has beaten the opening ratings of the previous two editions.
TAM media research findings say that the launch episode of the show saw a 26 percent jump in ratings over last year which were 4.4. Thanks to the show, Colors Channel saw an increase in overall reach - from 18.4 percent last year to 19.2 percent this year.
This is the highest launch for a Bollywood star since 2008 according to the TAM Data - Week 37. The first two seasons of the show were hosted by Akshay Kumar.
The ongoing season was earlier supposed to have had cricketers as contestants but now male celebrities from different walks of life including actors Dino Morea, Rahul Bose, Shabbir Ahluwalia, Karan Singh Grover, filmmaker Abhishek Kapoor, car racer Armaan Ebrahem and squash champion Ritwik Bhattacharya, are seen doing daredevil stunts in it.
Each male celebrity is teamed up with a non-celebrity female contestant.
